A lot of IKEA criticism here, but what they are doing is actually pretty neat. All of their products are probably designed in some sort of CAD software, which

A lot of IKEA criticism here, but what they are doing is actually pretty neat. All of their products are probably designed in some sort of CAD software, which means they already have the models necessary to do these sort of mockups. It still must have taken them foresight and money to get from "having models" to "easily arranging and realistically rendering", but now that they are there they can save money, update their catalogs faster, and generate less waste. Fairly obvious, yet still a cool practice. Wonder how many other companies are doing something similar.