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Sounds like a really interesting product, and something we'll definitely check out, but to be very clear...interviews != surveys. In terms of customer discover
by justinwi 14y ago
Sounds like a really interesting product, and something we'll definitely check out, but to be very clear...interviews != surveys.
In terms of customer discovery and problem identification, absolutely nothing beats interviews. Surveys may have their place when it comes to getting demographic information or validating a market size, but interviews should not be replaced with surveys.
- evmar 14y agoWow, I somehow missed that the original article was about interviews despite it being all over the article. I think I read it earlier in the day but only came back later to comment on it and forgot that important part. :( Thanks for being polite about my error.