3 ms·
What is a useful way to find initial customers for a B2B product? (As other commenters have noted, mTurk is more useful in a consumer setting.) Is there a way
by bravura 14y ago
What is a useful way to find initial customers for a B2B product? (As other commenters have noted, mTurk is more useful in a consumer setting.)
Is there a way to find initial customers in a scalable manner? i.e. scaling it across many different business ideas and potential customers?
This would be a great service that a lot of people would pay for. I know, I know, I'm asking for marketing to be commoditized and turned into a service, which is hard. I don't really know how to do it.
- trapexit 14y agoCheck out Elastic: https://elasticsales.com/what-we-do/ https://elasticsales.com/what-we-do/ (I don't work for them and haven't used them, but it sounds like they're doing exactly the thing you're looking for.)
- bravura 14y agoIs elastic appropriate for customer development and initial marketing? My understanding was that their use-case was if you wanted to scale out sales on a product for which you have already identified need, price, customer profile, etc.