He's saying that people don't like breathing in smoke. Anyone who's gone camping and had the wind shift while around a fire can relate. "Maybe not in that exact

He's saying that people don't like breathing in smoke. Anyone who's gone camping and had the wind shift while around a fire can relate. "Maybe not in that exact framework" is explicitly justifying the flowery language, relating the practical "smoke is bad to breathe" to a more technical engineering approach.