Nobody cares about the costs to offer a product. People care about the value provided. If I think a service is worth $20 month, that will not change if their c

Nobody cares about the costs to offer a product. People care about the value provided. If I think a service is worth $20 month, that will not change if their cost structure changes and suddenly it costs them $1 or $100 per month to offer. It’s worth $20 to me either way. If their cost becomes $1, I rely on competition to create the consumer surplus.