The hoovering of data for ads went about the same. They consume my data and told me it was for better ads - the most visible result is that I get ads for things

The hoovering of data for ads went about the same. They consume my data and told me it was for better ads - the most visible result is that I get ads for things I've already bought and it conflates searches made only in the spirit of understanding with desire. On the bright-side it's produced quite a few good jokes. "I googled Breitbart and I'm getting ads for testerone treatment and viagra!" [my wife, 2014] The least these creeps could do if they're going to treat us like this is deliver the experience they say the evil justifies.