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I wonder how well this would work for B2B apps, in which case you need to interview professionals of some sort. For example, I would love to interview PR profe
by ovi256 14y ago
I wonder how well this would work for B2B apps, in which case you need to interview professionals of some sort.
For example, I would love to interview PR professionals. Compared to parents, I would venture a guess that they're much harder to find on MT. I wonder if Facebook ads would work better.
- MarkHoroszowski 14y agoAt the price point for interviews and with the ability to validate, it's worth a try. Using the guide, it can't take more than 1 hour to set this up... faster and cheaper then getting assets up and ready on FB.
- SoftwareMaven 14y agoI'm in a similar boat, but with entrepreneurs instead of PR people. I've been trawling various user groups and will be going to some local meetups, but it isn't highly efficient. Ideas appreciated! (Speaking of which, if you are an entrepreneur or an early employee at a startup (like <= employee 3), I'd love your feedback via a quick survey! http://www.surveymonkey.com/s/F7W9P5P http://www.surveymonkey.com/s/F7W9P5P )
- grueful 14y agoLinkedIn and Facebook can both be pretty good when you need narrow targeting. There are three big issues with using MTurk for business research. You can't do much to refine who you get as respondents, the respondents are incentivized to complete the task without regard for the effect on your data, and you have restrictions on what you can do due to the anonymity rules. If you're following the way of the niche, MTurk may be too problematic compared to just slogging through some cold calls. The benefit for more broadly targeted projects is that it lets you grab a large sample size with fairly low effort.