Yes, that's correct, hence Facebook's user feed is not really based on, or helping, the social-web part of the user's life. The user feed or stream is there as

Yes, that's correct, hence Facebook's user feed is not really based on, or helping, the social-web part of the user's life. The user feed or stream is there as an advertisement, a selling product, for the product and services to advertise to (it is sort of a loop, isn't it - you are selling yourself to the one who is also selling to you). The real social-web aspect of the Facebook is in their Groups, or Pages, where users collaborate, converge "together" on a single entity (of any particular Group or Page). Do you follow my logic now? I am against the idea of making users standing independent on their own because they then become an island in themselves. It is fine if you are making them a product, a brand, or portfolio, but none of this is helpful for the authentic social-interaction. You don't need a brand or portfolio to be social, that's not its original purpose. The original purpose of the user (individual human being) is to communicate, be social, create communities.