lol. I don't think it's necessarily that extreme. 37Signals just has a counter-culture mindset that leads them to experiment where other people just accept the

lol. I don't think it's necessarily that extreme. 37Signals just has a counter-culture mindset that leads them to experiment where other people just accept the status quo. They're just trying to come up with solutions to intractable management problems: 1. Studies show that people aren't 100% productive. 2. Studies show that company cultures and the company environment tends to discourage (or at least not nurture) people from being creative at work. So instead of accepting the status quo, they're experimenting with different ways to achieve these goals...