From your own link: > In the 1910s and 1920s, many ad men believed that human instincts could be targeted and harnessed – "sublimated" into the desire to purch

From your own link: > In the 1910s and 1920s, many ad men believed that human instincts could be targeted and harnessed – "sublimated" into the desire to purchase commodities.[44] Edward Bernays, a nephew of Sigmund Freud, promoted the approach making him a pioneer of modern cigarette advertising