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Modern advertising was invented by Edward Bernays in his book 'Propaganda'. It is literally and specifically designed to manipulate beliefs and behaviour. Broad
by dbspin 1y ago
Modern advertising was invented by Edward Bernays in his book 'Propaganda'. It is literally and specifically designed to manipulate beliefs and behaviour. Broadcast TV was created as content to package advertising, not the other way around. The social impact of advertising is enormous - primarily in reenforcing the helplessness and delusion of inevitably around disengaged consumer capitalism that Mark Fisher referred to as Capitalist Realism. It's pure, constant, unending manipulation - in public spaces, in private spaces embedded in in every drop of media in both explicit and disguised forms. It negates our ability to trust one another and what we see and read. It makes the worst and least democratic aspects of modernity seem eternal and unchangeable. It creates awful incentives and enforces disingenuousness. Advertising is a psychic poison.
- throwaway290 1y ago[flagged]
- saubeidl 1y ago> Manipulating beliefs and behavior is propaganda. What do you think "changing brand perception and driving purchases" is, other than a euphemism for the above?
- throwaway290 1y agoIf you can't differentiate between things like "you should hate another country" (propaganda) vs things like "you should know about this product" (ad), I don't know what to tell you.
- saubeidl 1y agoOne is nationalist propaganda, the other is capitalist propaganda. Both are propaganda.
- throwaway290 1y ago[flagged]
- viraptor 1y agoWhich part are you even disagreeing with?
- whstl 1y agoFrom your own link: > In the 1910s and 1920s, many ad men believed that human instincts could be targeted and harnessed – "sublimated" into the desire to purchase commodities.[44] Edward Bernays, a nephew of Sigmund Freud, promoted the approach making him a pioneer of modern cigarette advertising
- throwaway290 1y agoThat's mostly pseudoscience.
- pixxel 1y ago[dead]