Smaller portions do not help with the logistical (disposing food is less expensive than losing out on sales) and product placement (occupying more shelf space w

Smaller portions do not help with the logistical (disposing food is less expensive than losing out on sales) and product placement (occupying more shelf space with your brand increases sales) issues. We will need to dig deeper to the core issue, the consumer's desires. The USA is not dramatically leading at food wasting either, Germany also wastes approximately half of all its produced food. Here is an in-depth study on that topic (in German) http://www.bmelv.de/SharedDocs/Downloads/Ernaehrung/WvL/Studie_Lebensmittelabfaelle_Kurzfassung.pdf?__blob=publicationFile http://www.bmelv.de/SharedDocs/Downloads/Ernaehrung/WvL/Stud... But then again - when it comes to food - Germany is to Europe, what the USA is to the world, so it might not be the best example.