4 ms·

Isn't the competitor TikTok?

• hardwaresofton 1y ago
  Yes, sometimes -- I think TikTok's content/goals are a bit different than YouTube. TikTok is a direct competitor to YouTube Shorts, but not YouTube as a whole -- YouTube also competes with Netflix and surprisingly paid course sites (did you know YouTube has courses?) I don't think it's as easy as thinking TikTok will unseat YouTube. Also, I personally think TikTok's... approach is a bit hard to sustain. Just like Facebook's approach of initially showing you a feed of friends activities, but morphed into something else over time (some of that is not FB's fault, humans have certain behaviors that can be toxic all on their own).
  • touristtam 1y ago
    > TikTok is a direct competitor to YouTube Shorts That sounds odd since I recall them comparing themselves to IG shorts, and YT shorts not being a thing while TT was becoming the in social media; just an observation, more than anything else.
    • prmoustache 1y ago
      They are still a competitor in the sense they are with instagram actively engaged in the task of reducing people's average attention span which makes the traditional youtube format less popular.
      • ryandrake 1y ago
        Unfortunately, the generalized "brainrot content and distribution" market is massive and contains many competitors.