Good blog post, we have a similar one we're posting shortly about our experience with App of the Week. And sharks. :) We're a small company and our app Opuss

Good blog post, we have a similar one we're posting shortly about our experience with App of the Week. And sharks. :) We're a small company and our app Opuss (opuss.com) was app of the week for UK/Ireland. While we were contacted in regards to "brick" sized artwork, we had no such expectation and just dutifully provided what they requested. For the next 4 weeks we got a nervous twitch each Thursday around 5PM GMT (about an hour before 10am Cupertino) as it can also set a precedent for other stores. (In our case the Nordics and Germany as well). If your server logs look fishy around this time and you have EC2 or equivalent, fire up a few extra servers for those few hours. Trust me.