Apple changes up the featured sections once a week. And big game companies do seem to have contacts within Apple to help coordinate launches. Frequently big

Apple changes up the featured sections once a week. And big game companies do seem to have contacts within Apple to help coordinate launches. Frequently big games will be launched on Thursday morning to coordinate with the featuring change up. For example, Horn was released last week on Thursday and was simultaneously the "Editor's choice" for the App Store feature.