Yes, that absolutely jives with my sense. Targeting SMBs initially (since they'd have quantified cost savings involved), then expanding to home users in general

Yes, that absolutely jives with my sense. Targeting SMBs initially (since they'd have quantified cost savings involved), then expanding to home users in general after the product launches. Ideally, an off-the-shelf machine (maybe from a few select hardware vendors/partners) with a very straightforward setup process, or an optional pre-installation. I see data integrity as a key risk to address, though. Maybe something with a built-in Li-Ion battery (kept at 50% charge for longevity) that can keep running and safely shutdown in the event of a power blip, and an easy way to sync to rotating backups (i.e. plug in an external HDD once a week, or sync directly to another machine across the internet, no cloud in the middle). But IMO for most SMB-size work, RAIDs are overrated in the era of SSDs and modern filesystems.