Historically, every company has failed by not adapting to new technologies and trying to protect their core business (eg. Kodak, Blockbuster, Blackberry, Intel,

Historically, every company has failed by not adapting to new technologies and trying to protect their core business (eg. Kodak, Blockbuster, Blackberry, Intel, etc). I applaud Google for going against their instincts and actively trying to disrupt their cash cow in order to gain an advantage in the AI race.