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I Thought Twitter Was My Growth Engine–Turns Out It Was a Mirage
- benchmarkapp 1y agoLike many founders, I thought being active on Twitter was a growth strategy. I posted daily. Got likes, retweets, even grow at 10k+ followers. But when I looked at the actual numbers across my SaaS projects, reality hit hard: - 72% of signups came from SEO. - Less than 8% came from Twitter. That’s when it clicked: - Tweets vanish in 24h - Blog posts rank for years - Twitter interrupts, SEO matches intent Social is a spark — SEO is the engine Now I repurpose my best tweets into blog posts, link them from landing pages, and pitch them to niche newsletters. Nothing fancy. Just consistent. Curious: Anyone else feeling this shift? What’s working for you to turn attention into lasting traffic?