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I think that's what is commonly picked up on, but I think Instagram's magic actually comes from how frictionless it is to share a photo and use the service. The

by memnips 14y ago

I think that's what is commonly picked up on, but I think Instagram's magic actually comes from how frictionless it is to share a photo and use the service. The photo filters are a part of that - the fun and quirky part - but its actually not what makes it special imo.

SandersAK 14y ago
that's definitely fair. i guess we could have said it's more the initial hook of instagram that we're open sourcing :)