> In order to have self-motivated employees you need to reward loyalty and build incentives where employees do their best because that ends up being what's best

> In order to have self-motivated employees you need to reward loyalty and build incentives where employees do their best because that ends up being what's best for them. Companies, pretty much all of them, decided this was both too much work and too expensive. So they gave up. Agreed. In the end, the public’s revealed preference for “cheap” made it hard for companies to justify the cost of investing in employee motivation.