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I feel that showing the ad afterwards is vastly superior. When I deliberately press a youtube-link I do it because I want to see the clip, any distraction then
by tjoff 14y ago
I feel that showing the ad afterwards is vastly superior.
When I deliberately press a youtube-link I do it because I want to see the clip, any distraction then is annoying and is going to be associated with that. But afterwards I am far more likely to passively let the ad run. Having patiently to wait 5 seconds before being able to disable it is like a blow to the face (as well as those infuriating popups after 10s).
Afterwards I am way more receptive to an ad. Ted.com does this and I have seen waaaay more commercials after a ted video than on youtube (and I watch more on youtube than on ted).
(I have seen youtube clips where the ad is played afterwards (or in some cases, both before and afterwards) but it is extremely rare)
- nivla 14y agoThe problem with that is that an average user would click away or close the tab as soon as the clip is over. I think its best as how they have it in the beginning with the ability to skip longer ads. I rather get it over with and watch peacefully than be interrupted in the middle.