The way I see it, it's an innovative interface that has no drawbacks to us (users and companies) in testing it. If it's not intuitive or useful, people won't us

The way I see it, it's an innovative interface that has no drawbacks to us (users and companies) in testing it. If it's not intuitive or useful, people won't use it and either the company adapts to the users or will fold. Simple as that.