I don't understand what the benefit of appointments for a pizza is. I'd expect that a huge part of pizzas is sold to people who are walking there anyways. Wou

I don't understand what the benefit of appointments for a pizza is. I'd expect that a huge part of pizzas is sold to people who are walking there anyways. Wouldn't you loose them and they would just go to the pizzeria around the next corner? What is the benefit for the pizzeria beside the cost for operating a website and hiring/buying software (developers), because programming that website isn't really the same expertise as making pizza? Most times the pizzeria is just idle anyways. This won't change, because the customers still need to pick it up, so instead of just picking it up, they need to take time to visit a website and pick it up.