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> … if it’s so great, stop telling us and show … If you’re selling shovels to gold miners, you don’t need to demonstrate the shovel - you just need decent mark
by jagged-chisel 1y ago
> … if it’s so great, stop telling us and show …
If you’re selling shovels to gold miners, you don’t need to demonstrate the shovel - you just need decent marketing to convince people there’s gold in them thar hills.
- XorNot 1y agoThis is actually a great metaphor and phrasing and I'm filing it away for later btw.
- tsimionescu 1y agoNote that it's a pretty common cliche, usually phrased something like "in a gold rush, the only people guaranteed to make money are the guys selling the shovels".
- kwertyoowiyop 1y agoIt’s actually an offbeat take on that common cliche.
- pera 1y agoIt's a bit more than a metaphor :) during the California gold rush there was this guy named Sam Brannan who sold shovels and other tools to miners, and made a fortune from it (he is often referred to as California's first millionaire). He also had a newspaper at the time, the California Star, which as you can imagine was used to promote the gold rush: > The excitement and enthusiasm of Gold Washing still continues—increases. (1848) https://sfmuseum.org/hist6/star.html https://sfmuseum.org/hist6/star.html https://en.wikipedia.org/wiki/Samuel_Brannan https://en.wikipedia.org/wiki/Samuel_Brannan