Google customises its searches to such a degree that I've set up two different quick search keywords in chrome: ge : will search google.com with primary langua

Google customises its searches to such a degree that I've set up two different quick search keywords in chrome: ge : will search google.com with primary language = en g : will search google.co.jp with primary language = jp I get wildly different result sets every time. And usually, one is spot on with what i'm looking for and the other is useless.