It's definitely an issue - I was at a heat pump company working on data, and as much as the work was interesting (and I liked doing something related to sustain

It's definitely an issue - I was at a heat pump company working on data, and as much as the work was interesting (and I liked doing something related to sustainability), there was a core question of "wait, _why_ do we need to gather data from everyone's thermostats again?" Though as we move towards things like virtual power plants and more integrated systems with home batteries, etc. the use case is clearer.