> Simple... Do what others cannot to deliver success to the internal goals of the business. This is not simple at all: 1. The "things which others cannot" are

> Simple... Do what others cannot to deliver success to the internal goals of the business. This is not simple at all: 1. The "things which others cannot" are, typically, not the tasks you are given. So you would be neglecting the work you've been actually given to work on other things which you believe are important. 2. Things which people can't do are typically considered as irrelevant-to-do, and thus not a goal. When you do those things, it is likely that their positive impact is not recognized by most people.