Absolutely true. The other big reason to charge is you'll get dramatically more honest feedback from users about what to improve. Feedback on a free SaaS: "oh,

Absolutely true. The other big reason to charge is you'll get dramatically more honest feedback from users about what to improve. Feedback on a free SaaS: "oh, that's nice". Feedback on a site costing $20/month: "I won't buy till you fix X,Y,Z".