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> TV never protected people from scams, the law did. Indeed, that's my point. And that even for Americans, despite y'all's regulations (particularly when it co
by mschuster91 1y ago
> TV never protected people from scams, the law did.
Indeed, that's my point. And that even for Americans, despite y'all's regulations (particularly when it comes to product placements) being far more relaxed than in Europe.
The problem is, the law hasn't even come close to catching up with reality for well over a decade. Influencers obviously - look no further than Fyre Festival or multi-million subscriber YouTubers that have a primary audience of children shilling online casinos [1] - but also the platforms themselves. YouTube is particularly egregious... in TV the regulation here is 12 minutes per hour and minimum 30 minutes between ad breaks [2], but YouTube? If you're not subscribing for Premium, it's a 30 second preroll and about a minute or two every 5-ish minutes - on top of the influencer's own ad roll that's usually 2 minutes per 10-minute video. That ad load is ridiculous.
[1] https://www.ingame.de/news/illegales-gluecksspiel-marcel-eris-buxtehude-montanablack-online-casino-deals-92691576.html https://www.ingame.de/news/illegales-gluecksspiel-marcel-eri...
[2] https://www.rnd.de/medien/eu-und-fernsehwerbung-warum-es-nur-zwoelf-minuten-werbung-in-deutschland-gibt-HJSK2TT3WFFTPFHWG5AKRUQD3Y.html https://www.rnd.de/medien/eu-und-fernsehwerbung-warum-es-nur...