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But YouTube doesn’t own the content, they’re just a platform. I’m surprised I don’t see all these famous influencers showing up in mass-broadcast culture, havin
by matthewdgreen 1y ago
But YouTube doesn’t own the content, they’re just a platform. I’m surprised I don’t see all these famous influencers showing up in mass-broadcast culture, having their faces plastered on billboards, etc. the way traditional celebrities are.
- JumpCrisscross 1y ago> YouTube doesn’t own the content, they’re just a platform They own the distribution. That's arguably a more-powerful position than owning a small piece of IP.
- matthewdgreen 1y agoMy point is that the IP is also valuable. So why aren't the owners of the IP taking that IP and leveraging it into valuable properties on other media? I can only think of a tiny number of examples where this happened. This wouldn't even require them to give up their YouTube streaming business, because it's not like YouTube is forcing creators to sign exclusive streaming deals (are they?)