As a person who changed my name, I think it simply signifies a massive internal, personal shift in identity and self-image; that is usually a characteristic of

As a person who changed my name, I think it simply signifies a massive internal, personal shift in identity and self-image; that is usually a characteristic of highly ambitious (aka crazy) people. I don’t think the name Elton John is any “better” than Reginald Dwight, it just probably made him, as a person, act differently and feel different from within. Other reason is for branding. Names matter. Trump is more brandable in America than Drumpf.