4 ms·

It quite the Darwinian experiment isnt it. Thousands of new videos every day, some get popular, get copied and a new trend emerges. Before you know it millions

It quite the Darwinian experiment isnt it. Thousands of new videos every day, some get popular, get copied and a new trend emerges. Before you know it millions are watching and it didnt even cost that much to do. Legacy TV companies must be so envious.

matthewdgreen 1y ago
And yet almost none of it has made it to legacy TV. I think Mr. Beast had some reality show on Amazon for a bit? You'd think legacy TV folks would be thrilled to grab up all this great cheap content and throw it on their platforms, but I see very little of it.
- JumpCrisscross 1y ago
  > You'd think legacy TV folks would be thrilled to grab up all this great cheap content and throw it on their platforms This reduces them to YouTube wrappers. A risky strategic position with advertisers, viewers and investors.
  - matthewdgreen 1y ago
    But YouTube doesn’t own the content, they’re just a platform. I’m surprised I don’t see all these famous influencers showing up in mass-broadcast culture, having their faces plastered on billboards, etc. the way traditional celebrities are.
    - JumpCrisscross 1y ago
      > YouTube doesn’t own the content, they’re just a platform They own the distribution. That's arguably a more-powerful position than owning a small piece of IP.
      - matthewdgreen 1y ago
        My point is that the IP is also valuable. So why aren't the owners of the IP taking that IP and leveraging it into valuable properties on other media? I can only think of a tiny number of examples where this happened. This wouldn't even require them to give up their YouTube streaming business, because it's not like YouTube is forcing creators to sign exclusive streaming deals (are they?)
- elif 1y ago
  Mr beast "had some reality show on Amazon" he released a season of a reality show which broke many world records and got renewed with a larger budget for two more seasons. But the path was paved way before last year. Think of how many podcasts started as one person on YouTube and became major multiplatform productions with dozens of creatives. If "reality" isn't your thing plenty of narrative fiction has been picked up by Netflix and HBO, Cobra Kai probably the most recognizable but also maybe you've seen broad city or workaholics. In journalism we've seen Channel 5 get at least one HBO deal, etc But I think you'll find that the majority of these creators are making enough revenue on YouTube that these deals are more an optional way to grow their audience than "the next step"
- eptcyka 1y ago
  Who would want to be featured on legacy television these days?

matthewdgreen 1y ago

And yet almost none of it has made it to legacy TV. I think Mr. Beast had some reality show on Amazon for a bit? You'd think legacy TV folks would be thrilled to grab up all this great cheap content and throw it on their platforms, but I see very little of it.

JumpCrisscross 1y ago
> You'd think legacy TV folks would be thrilled to grab up all this great cheap content and throw it on their platforms This reduces them to YouTube wrappers. A risky strategic position with advertisers, viewers and investors.
- matthewdgreen 1y ago
  But YouTube doesn’t own the content, they’re just a platform. I’m surprised I don’t see all these famous influencers showing up in mass-broadcast culture, having their faces plastered on billboards, etc. the way traditional celebrities are.
  - JumpCrisscross 1y ago
    > YouTube doesn’t own the content, they’re just a platform They own the distribution. That's arguably a more-powerful position than owning a small piece of IP.
    - matthewdgreen 1y ago
      My point is that the IP is also valuable. So why aren't the owners of the IP taking that IP and leveraging it into valuable properties on other media? I can only think of a tiny number of examples where this happened. This wouldn't even require them to give up their YouTube streaming business, because it's not like YouTube is forcing creators to sign exclusive streaming deals (are they?)
elif 1y ago
Mr beast "had some reality show on Amazon" he released a season of a reality show which broke many world records and got renewed with a larger budget for two more seasons. But the path was paved way before last year. Think of how many podcasts started as one person on YouTube and became major multiplatform productions with dozens of creatives. If "reality" isn't your thing plenty of narrative fiction has been picked up by Netflix and HBO, Cobra Kai probably the most recognizable but also maybe you've seen broad city or workaholics. In journalism we've seen Channel 5 get at least one HBO deal, etc But I think you'll find that the majority of these creators are making enough revenue on YouTube that these deals are more an optional way to grow their audience than "the next step"
eptcyka 1y ago
Who would want to be featured on legacy television these days?