So many “tech” companies aren’t really tech, they just apply fairly standard software principals to new industries. Companies like salesforce, Uber, Airbnb are

So many “tech” companies aren’t really tech, they just apply fairly standard software principals to new industries. Companies like salesforce, Uber, Airbnb are more marketing or market making apps. Eventually they do apply some more sophisticated software to scale their products, but their core business is not technical in nature. Even Facebook started out as an electronic blend of the school facebook (paperback) and hotornot. I’m not in SV tech so perhaps my perception is wrong? But googles core competency was search algorithms, though their business is ads of course. So more of a tech company.