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Old-style marketing is where you run around to meetings and conferences, build relationships, convince people one on one. Old-style marketing is dead. I say t

by andyl 14y ago

Old-style marketing is where you run around to meetings and conferences, build relationships, convince people one on one. Old-style marketing is dead. I say this as an old-style marketer. Why dead? Old-style isn't repeatable, it doesn't scale, and you can't train for it. Old-style is expensive, and doesn't mesh with developer culture. Growth hacking has replaced old-style marketing. (google it!) Growth hacking has super-scale, repeatability, measurabilty. Growth hacking is code-driven - it is developer culture. IMHO the best approach is Steve Blank style customer development, followed by product development and growth hacking. Developer culture top to bottom.

seestheday 14y ago
It's not dead. Far from it. You still need to have meetings and conferences. The amount will just depend on your industry. I really like the idea of growth culture, but thinking that it will apply to all industries is short sighted IMO. I run a marketing analytics groups and I'm an ex-hacker/ex-database analyst (C/perl/php/mysql/postgresql/SAS/Oracle). Most of the good marketers making their way to the leadership positions with digital marketing in my n=1 perception have a mix of marketing and hacking on their resume. I find the two skills very complimentary.
- andyl 14y ago
  Well, I have to agree. How you go to market depends on your business and industry. But to the extent that you can align your business with growth-hacking style marketing, the better off you're gonna be. IMHO.
coryl 14y ago
The two types of marketing are for different products. Growth hacking is when you have data, flow of traffic and can manipulate it with code. You can't do that when your doing marketing for B2B sales clients, which pretty much requires you to show up for meetings, etc.
inthewoods 14y ago
"Old-style marketing is where you run around to meetings and conferences, build relationships, convince people one on one. Old-style marketing is dead. I say this as an old-style marketer." I'm pretty sure you're describing sales rather than marketing. And growth hacking, while a cool approach, hasn't replaced anything in traditional, old-style marketing - as a recent meeting at P&G has shown me. To me, the growth hacking idea is simply another way of saying "how do we make our product viral", which was the question everyone asked me after Hotmail blew up. The difference, and I think there is one, is that you think of putting someone in a marketing role in charge of this, instead of product, with the assumption that the marketer actually has some clue as how to create growth. That all being said, as a marketer, I'm intensely data focused!

by andyl 14y ago

seestheday 14y ago

It's not dead. Far from it. You still need to have meetings and conferences. The amount will just depend on your industry. I really like the idea of growth culture, but thinking that it will apply to all industries is short sighted IMO. I run a marketing analytics groups and I'm an ex-hacker/ex-database analyst (C/perl/php/mysql/postgresql/SAS/Oracle). Most of the good marketers making their way to the leadership positions with digital marketing in my n=1 perception have a mix of marketing and hacking on their resume. I find the two skills very complimentary.

andyl 14y ago
Well, I have to agree. How you go to market depends on your business and industry. But to the extent that you can align your business with growth-hacking style marketing, the better off you're gonna be. IMHO.

coryl 14y ago

The two types of marketing are for different products. Growth hacking is when you have data, flow of traffic and can manipulate it with code. You can't do that when your doing marketing for B2B sales clients, which pretty much requires you to show up for meetings, etc.

inthewoods 14y ago

"Old-style marketing is where you run around to meetings and conferences, build relationships, convince people one on one. Old-style marketing is dead. I say this as an old-style marketer." I'm pretty sure you're describing sales rather than marketing. And growth hacking, while a cool approach, hasn't replaced anything in traditional, old-style marketing - as a recent meeting at P&G has shown me. To me, the growth hacking idea is simply another way of saying "how do we make our product viral", which was the question everyone asked me after Hotmail blew up. The difference, and I think there is one, is that you think of putting someone in a marketing role in charge of this, instead of product, with the assumption that the marketer actually has some clue as how to create growth. That all being said, as a marketer, I'm intensely data focused!