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Famously, Borders and Target both allowed Amazon to run their ecommerce operations on this side of the pond, until they realized what a bad idea it is to partne
by xp84 1y ago
Famously, Borders and Target both allowed Amazon to run their ecommerce operations on this side of the pond, until they realized what a bad idea it is to partner with your competitor on something important. Target can be forgiven, I suppose, as in those days Amazon was mainly a store for books, CDs, and DVDs. Unclear how Borders didn't see it coming, though!
- fredoralive 1y agoThe Waterstone’s example I gave is similar to Borders - if your not from the UK you might not know it’s a bookshop, and they were basically just routing traffic to Amazon as a glorified affiliate link for a while.