When it comes to marketing technical stuff, I'm on the fence. As someone who works in marketing, and whose inner geek loves tech stuff, I agree with you in prin

When it comes to marketing technical stuff, I'm on the fence. As someone who works in marketing, and whose inner geek loves tech stuff, I agree with you in principle - however my experience has shown me plenty of people who really know little about what they're selling and yet do a fantastic job. Possibly the reverse of this experience is that maybe they're better at short-term sales, worse at actually giving customers what they want and therefore worse at keeping customers, I suspect this is the case. But anyway, when I was talking about good marketers who don't understand tech stuff, I didn't mean people who are marketing the same tech products (such as Twilio). For example I was speaking to a client this morning, a fairly important guy in a company that makes certain types of consumer PC components. Ask him about several areas, such as PSUs, and he knows everything, in so much detail. But my conversation this morning was helping him work out who in his company he needed to speak to about creating a small landing page, and how to get the subdomain he wants. He doesn't know the meaning of any of the following: "DNS", "IP", "sub-domain". Great at marketing, great at understanding the products he markets, but if he had an idea that involved any coding, he wouldn't have a clue.