"I believe great marketers are like methodical scientists. They can put aside their own biases and test their hypothesis and analyze the data. Beyond that, they

"I believe great marketers are like methodical scientists. They can put aside their own biases and test their hypothesis and analyze the data. Beyond that, they can look at the data in front of them, identify what they need to know more about, and discover things they did not expect. Through this they can affect change that improves the entire organization." GREAT quote. Bravo. Way to put into words what I struggle to say. Thanks.