I think the other issue is that those lies can be pumped out at inhuman speeds, and specifically targeted at particular audiences automatically using existing o

I think the other issue is that those lies can be pumped out at inhuman speeds, and specifically targeted at particular audiences automatically using existing online audience marketing tools. So you can end up in a situation where the lie not only spreads quickly, but different audiences are receiving specialised versions of that lie which makes it particularly compelling to them, generated by AI tools, and totally responsive to real world events and narratives at minimal cost (compared to hiring humans to do the same job) - and this might happen at a really fine grained level.