Seconded. I worked in film marketing at the time and a portion of my week was always creating flash ads (the better kind driven by action script) I was there at

Seconded. I worked in film marketing at the time and a portion of my week was always creating flash ads (the better kind driven by action script) I was there at the shift to JavaScript ads. Google’s tool was, in my opinion, a reaction to flash being abandoned. From memory… it was around 2012-14 when I became aware of it and it tended to generate really bloated ads and was very inefficient for what I needed to do at the time. I switched over to just building ads using plain JavaScript and in time using Greensock (GSAP) which also moved from action script to JavaScript. I moved away from that industry, and while there are now tools to do interactive ads I’m not sure the talent is there to do it well. The move to JavaScript though was great, I built closer working relationships with the media buyers and ad platform reps who also wanted to do more interactive ads and wanted to be reactive and supportive rather than dismissive.