If Google is able to find those pages and drive traffic to them and Live/MSN isn't, it's _not_necessarily_ the site that needs to be optimized, it may be that L

If Google is able to find those pages and drive traffic to them and Live/MSN isn't, it's _not_necessarily_ the site that needs to be optimized, it may be that Live/MSN needs to stop ignoring content or stop considering things like uppercase or query strings to be indicators of second- (or third-) class content. Agreed though, it could just be that Live/MSN just doesn't have the users/traffic, in which case, why are they telling _us_ how to optimize for them?