As a sidenote, if you want to do things for fun (i.e., not build an immemsely profitable company on it or be publicly traded), you tend to fight the [understood

As a sidenote, if you want to do things for fun (i.e., not build an immemsely profitable company on it or be publicly traded), you tend to fight the [understood as] fake morality of society by choosing "stupid" names. Example: BO2k (won't expand the name here, search if you want).