Flash made it ridiculously easy to animate and export to the web. One tool and you could make an animated video, or an interactive app, or a game. There were fa

Flash made it ridiculously easy to animate and export to the web. One tool and you could make an animated video, or an interactive app, or a game. There were fantastic competitive showcases of work, which made kids excited to learn and do it. It was low threshold multimedia and it on-boarded a lot of people into tech, including me. I worked on the Flash apps behind CNN and other Turner properties. The flipper tickers during the Obama election on CNN and Time inc, the Times Square billboard, all flash. My first visit to Silicon Valley was by invitation from Apple. Steve Jobs brought the developers from all major media sites (NY Times, Turner, ESPN, etc) to show us how to run non-flash video on safari. We had to redesign the video players on CNN and a dozen other big sites so jobs could demo the upcoming unveil of the iPad and have enough content to show without “ipad doesn’t support flash” boxes. That was beginning of the end. The reality was that since Flash wasn’t indexable, search engines couldn’t index it but also you could pre-screen the content either. There could be really bad stuff hiding into easy to release apps. Plus if people could make cross-platform games on flash, why would they make them for app stores. It was also too energy intensive and would have made battery life much smaller on iDevices.