People have been operating on trust that search engine rankings are largely based on content quality/relevance/popularity, and that ads are marked as ads. And t

People have been operating on trust that search engine rankings are largely based on content quality/relevance/popularity, and that ads are marked as ads. And then the assumption was you would click through the top rankings to find something that actually met your needs, vs just buying one of the three results ChatGPT gives you. It's true that there's nothing stopping Google Search from being a morally bankrupt operation though.