On the one hand, this is competing with resumes, which are possibly the only paper product which looks up to "that thing around the Starbucks coffee cup" and "t

On the one hand, this is competing with resumes, which are possibly the only paper product which looks up to "that thing around the Starbucks coffee cup" and "toilet paper sitting in a broom closet" and thinks "Man, if I try my hardest, I can be as compelling and persuasive as they are!" Resumes are created to be ignored. Even if it is really just a resume in Kickstarter-inspired CSS it shows orders of magnitude more creativity than the traditional resume would. I struggled with whether I should say the following, because I never want to say "Don't make things." Do make things... but for the next thing, there's improvements that can be made. This site doesn't really show much understanding of the psychology which induces people to share. The pitch is "retweet this to say something about me." Successful virality is generally some variant of "retweet this to say something about you." (Getting added to a thank you page is, probably, not that motivational.) A small part of me wants to say that, if one is pitching one's skill as a digital strategist, being a good digital strategist in the execution of that pitch is probably a good idea. Your ideal working environment doesn't have a problem putting up websites. They grind out websites all day. Putting up a website is less than impressive to them. Their problem is that they mostly put up websites that nobody other than the client will ever care about. This is why they hire hip twenty-something college grads: for that vision thing that can hang a story around e.g. Coca Cola or Old Spice or some insurance company such that anybody would ever care about what a commodity product's advertising website says about them. I don't want to say that nobody but the client could care about this website, because clearly that it is not true, but it is very client-centric as opposed to being "customer"-centric, in a way which is directly against the "client"'s economic interests. As the hip kid with the vision, now is a great time to have a heart-to-heart with the client and tell them that in addition to having a clever idea they also need to have a clever idea that motivates disinterested third parties. Of course, virality is kinda bonkers, so if it goes viral then I'm wrong even if I'm right.