3 ms·
The first mileage program was introduced only a couple years after deregulation, so it probably made a lot more sense at the time as a rough proxy for revenue,
by nocoiner 1y ago
The first mileage program was introduced only a couple years after deregulation, so it probably made a lot more sense at the time as a rough proxy for revenue, and revenue management at the airlines wasn’t nearly as sophisticated as it is today.