So, they should never mention their wives/husbands? Was Zuckerburg's wedding a terrible misstep? Catholic hospitals are a disaster? Every lobbying group is a

So, they should never mention their wives/husbands? Was Zuckerburg's wedding a terrible misstep? Catholic hospitals are a disaster? Every lobbying group is a net negative for the company? I don't think he's thought this through. The problem in those specific cases was not choosing not to advertise on talk radio: it was failing to make up for those advertising channels elsewhere. (Though in Carbonite's case, advertising to people who will swallow whatever they are told without performing independent verification might be a superior strategy, of course...) The key is for the company to have an identity and a CEO who supports that identity. No one is surprised when Google opposes SOPA or creates a It Gets Better video: that is the kind of company it is. People who don't want to be part of that wouldn't work for Google.