Yeah, the world in which human-generated indie content is noticeably better (in terms of clicks) than blogspam or AI content seems better for Google. Each of th

Yeah, the world in which human-generated indie content is noticeably better (in terms of clicks) than blogspam or AI content seems better for Google. Each of those indie players is happy for some traffic, and they're unlikely to muscle together and negotiate hard. Why would Google want to destroy that world to negotiate against players more comparable to its size? My guess is that differentiating human- and AI-generated content at anything approaching Google scale has become hard, and Google's best option is to prioritize known information sources, which are necessarily large firms with some amount of reputational proof (though I'd also say that Forbes is not my go-to example of a good actor in this space).