It’s appallingly bad faith. Google have a page where they give advice on “Creating helpful, reliable, people-first content”: https://developers.google.com/sea

It’s appallingly bad faith. Google have a page where they give advice on “Creating helpful, reliable, people-first content”: https://developers.google.com/search/docs/fundamentals/creating-helpful-content https://developers.google.com/search/docs/fundamentals/creat... Things like “Provide a great page experience”, “Focus on people-first content”, and “Avoid creating search engine-first content”. This article reframes it as an unfulfilled obligation and betrayal because ‘Google Promised to Reward Publishers Who Invest Resources Into Content Created “By People, For People”’