It’s a different time scale. The microbreweries of the 90s were an upstart. In the 70s and early 80s, you probably had a half dozen SKUs account for 90% of vol

It’s a different time scale. The microbreweries of the 90s were an upstart. In the 70s and early 80s, you probably had a half dozen SKUs account for 90% of volume. My grandfather ran a busy bar in Brooklyn and had like 4 beers on tap. The other thing was post prohibition ABC laws usually gave distributors a lot of power. They had exclusivity agreements and would stuff the channel or segment the market as they saw fit. Grandpa’s bar was Reingold and Schaeffer. Microbrews went crazy in the 90s, and the big brewers bought and created brands to regain share. Then cheap capital led to M&A by bigger fish.