I don't think users really want this for what it's worth, but that's a bad argument. The median (social media) internet user pays exactly zero for anything, so

I don't think users really want this for what it's worth, but that's a bad argument. The median (social media) internet user pays exactly zero for anything, so deriving expectations from money is a bit silly. The actual currency to watch is attention. If they don't like it, engagement will drop.